About us
Since we formed our company in 2016, we've been dedicated to addressing a significant gap in the skincare market: the unique needs of deeper skin tones. At that time, most products were basic and primarily focused on the norm—oily, dry, and combination skin—overlooking concerns such as pigmentation, uneven skin tone, scars, dark spots, hyperpigmentation, razor bumps, texture issues, and much more. We recognized the need for something different.
To create effective solutions, we collaborated with expert formulators in the UK, blending Ayurvedic ingredients like turmeric, neem, saffron, black seed, and many others with scientifically-backed components such as salicylic acid, retinol, niacinamide, and more. Our aim has always been to tackle these underrepresented concerns.
We’re proud to have served over 100,000 customers since our launch, achieving an impressive retention rate of over 80%. This is significantly higher than the industry average for beauty brands, which typically is around 30-40%. We find the most joy in witnessing the incredible transformations our customers experience. It's not just about skincare; it's about the confidence, security, and happiness these changes bring to their lives. If you would like to share your skincare journey with us, we would love to hear about it. More importantly, your story could help someone going through similar concerns.
Your support has been invaluable, and we believe in giving back to the community. That’s why we partner with various registered charity organizations in the UK every year, using your sales to contribute to a wide range of causes and natural disaster relief efforts. We encourage you to visit our charity page to learn more about our contributions.
At Baselift, we are committed to continuous improvement and ensuring our products remain natural, vegan, fragrance-free, and cruelty-free, making them suitable for everyone. We have ambitious objectives ahead and are immensely grateful for your ongoing support as we grow together on this journey.
Thank you so much!
I & A